We hereby agree to personally follow the Digital Analyst's Code of Ethics regarding consumer data collected on any digital property we work on, with, or for:
Privacy: We agree to hold consumer data in the highest regard and will do everything in our power to keep personally identifiable consumer data safe, secure and private. To this end we will never knowingly transfer, release, or otherwise distribute personally identifiable information (PII) gathered through digital channels to any third-party without express permission from the consumer(s) who generated the data. We will also work to enforce a cookie and user identification policy that is appropriate and respectful of the consumer experience.
Consumer Control: We agree to inform and empower consumers to opt out of our data collection practices and to document ways to do this. To this end we will work to ensure that consumers have a means to opt out and to ensure that they are removed from tracking when requested. Further, we will do our best to use tracking and browser-based technologies in the way they were designed and not otherwise circumvent consumer control over their browsing experience.
Education: We agree to educate our clients about the types of data collected, and the potential risks to consumers associated with those data. To this end we will make every effort to inform my peers of the commitment to data privacy and to educate others of current data collection capabilities, data definitions, and potential data risks. Further, we will educate our clients about how these technologies could be perceived of as invasive.
This digital analytics code of ethics is available from the Digital Analytics Association. We thank the association for use of this material. Please feel free to contact us any time if you have any questions, comments or suggestions about this.
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