If you do business online, using digital and web analytics is not an option to succeeding. It's absolutely necessary.
We only use best-in-class tools and applications to measure online traffic and behaviour whether it's your desktop website, mobile site, application, social media channel, shopping cart or more. Some measurement applications include:
We then develop "key performance indicators", also known as KPIs, to measure some of the most important metrics required to determine the health of your online performance. Think of this like measuring your heart rate, pulse, blood pressure and cholesterol numbers.
We use tools to place this data into dashboards that makes the monitoring of this data easier for both us and you! And yes, you have full access to all of your analytics data.
It's one thing to know the numbers. It's another thing to make sense of them so that this data can be acted upon in a positive manner. We then apply critical analysis to this data. For example, what campaign is resulting in sales and what isn't or what content is engaging visitors.
We are graduates of the University of British Columbia web analytics program graduating in the 1st year of the programs' existence. We continue to constantly update our skills and experience.
The data and analysis developed is put into an action plan. We then delegate actions to our team and / or provide you with information to make the right decisions and take the right actions to improve your online presence.
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