Lead Nurturing and Marketing Automation customize and automate communications with sales leads. Lead nurturing including sending emails over a period of time to follow up on an initial inquiry. The automation involves customizing this process depending on factors such as which Call-to-Action has acted on and/or website content a person has read.
We use email marketing to automatically send scheduled and targeted emails to your leads. For example, when someone downloads a check list about 'blue widgets' from your 'All About Blue Widgets' page (vs. your pages about 'white widgets', 'green widgets' or 'red widgets') that person receives a series of emails with a focus on 'blue widgets'. The schedule usually includes an email immediately after sign-up, one 24 to 48 hours after sign-up, 3 days after, 6 days after, etc. You get the picture!
Staying in touch regularly continues the sales process. You turn clicks into customers when you are in touch with your prospects forwarding information and offers in a timely and automated manner. As the sales start coming in sit back, relax, and look forward to being dubbed The Closer!
Made With ♥ In Whistler