New Year, Fresh Start: Optimize the Year with Great Online Habits

The New Year is a time to reassess what has been working well for your business and what could be tweaked. Here are a few ideas to help improve your online work habits and take your business to new heights.

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Don’t Let Passwords Go Stale

Make sure you are changing your passwords regularly. As people’s work lives are increasingly spent online, the greater chance there is to be hacked. In fact, hacking has increased every year and there is a rise in malware (malicious software) and ransomware attacks. Make sure you have a strong password of at least 10-20 characters with a mix of upper and lowercase letters, numbers, and symbols. Make sure you back up your data, and that your operating system is up to date.

Watch the Typos

Nothing can erode a brand or organisation’s credibility faster than typos, which makes the business and its people look incompetent. Make sure you have a second set of eyes, or a third, to go over your social media posts. As some businesses learn the hard way, typos and ambiguity can lead to lasting brand damage and embarrassment.

Optimize Your New Year with These Great Online Habits!

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Do Some Early Spring Cleaning

If you have social media accounts for your business that you set up a few years ago…but you can’t really remember when…then it is time to do an excavation exercise and clean them all up. A stale account is harmful to your brand. It is also in danger of being hijacked, thus causing irreparable damage to your brand and reputation.

Keep Posting Regularly

On the other side of the same coin, make sure you are posting to your active social media accounts regularly. If you can, try and post every week. If this isn’t possible, hire someone who can do it for you. You also need to be sure you are monitoring your social media accounts daily, such as Twitter, for example. If a client or customer has reached out to you on this platform, they expect to hear back promptly. If you can’t respond right away to a query or concern, this also puts your brand or organisation in a bad light. Customers want to see organisations they are invested in have a lively and engaged social media presence, and this is one marketing tool that is not going away anytime soon.

Have a Strategy in Place to Keep Social Media Posts Cohesive

It doesn’t help to have several people sending out Tweets on behalf of your business or organisation that do not have a cohesive message. Make sure that your social media marketing strategy has been developed carefully so that the message is streamlined, on-brand, and on-message. Similarly, do not allow new hires to send out social media posts unless they are thoroughly vetted and approved.

Follow these tips and you will have a social media presence that enhances, develops, and grows your business instead of the alternative – doing damage control. Happy New Year!

Erica Osburn
Jan 18, 2018
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