Basic Font Pairing
Choosing the right typefaces for your website is not always an easy thing to do but it's definitely an important thing. The typeface that your website uses can dictate the whole tone of your website,changing it from modern to archaic or vice versa.
Finding a successful typeface pairing can also be a particularly exhausting task. Many people try to find harmony between their font pairings but in reality you should be looking for contrast. A general rule of thumb when combining typefaces is to use a serif and a sans-serif together, this creates contrast and helps font pairings from looking bland. Try mixing big, light type with small, dark type for a blend of contrasting differences and textures.
There once was a time when you had to memorized font pairings but luckily for us, the days of gruelling over font combinations are virtually over. Literally virtual.
Websites like Fontpair.co and typegenius.com let you browse through hundreds of possible font pairings so you don't have to waste your time trying out every option.
These websites should not be adhered too strictly though. Mixing and matching font pairings is how some of the best ones are found. Some pairings work for specific projects while others won't. There is tons of give and take when pairing fonts, it ultimately depends on what aesthetic you're looking for.
Here we take a look at some of the more versatile typefaces to get you to start thinking!
By Harlen Malkowich