Showing 41 through 50 of 101 posts in the Content Development category
The sharing economy is shaking up the travel industry. Hoteliers are especially vulnerable and should wake up to the inevitable change that is happening right now.
What worked in marketing in 2015? What will work in 2106? I'm taking a leap here and guessing that 2016 will be the year that marketing dies and actually liking people, building relationships with people will win.
Lately I've been obsessed with writing solid headlines. I'm a sucker for gold stars, so I've been just addicted to several headline analyzer tools. Want to know the results of my research? Read on —
For small business owners, content planning may seem like an after thought. Here's a guide to what you need to include in your 2016 content marketing plan for the most beautiful and successful content ever.
Creating your own content marketing is possible. At least in theory. But how to do it isn't really something people talk about everyday, and you may be confused about what goes in to a stellar content marketing strategy.
Hashtags — Since 2009, we've been using them badly. Learn why now is the time to start using them effectively for your brand. Smart marketers create community, connect with influencers and get the word out with hashtags.
Teaching storytelling to data scientists seems to be trendy in some circles. But what if you're a storyteller who may have a history of abusing data? How do you integrate data into your story to make it really sing?
SWOT for Content: Use an old school method for discovering opportunities and threats, strengths and weaknesses in your content strategy.
How's your influence lately? Have you connected to influencers in your field, and, more importantly, do people listen to you when you reach out? In the world of iqyax, George Dyson is nearly god-like. What's his secret?
Here's the thing. If you're writing content, you're writing copy. Advertising copy. No matter what you think you're doing, that is actually what you are doing.
Showing 41 through 50 of 101 posts in the Content Development category