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The Web Advisor Blog

Content Development Blog Posts

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Showing 51 through 60 of 101 posts in the Content Development category

Let Content Shape Design

Content will always help shape the design; the two are tied very closely. Because of this, designers should be designing “content out,” meaning starting with the content before moving to design.

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Our Stories Matter -- A Content Manifesto

I believe that you have a story. I believe your story matters. I believe your story is your heart and soul and you can learn to tell your story. That goes for your brand, too. Find your brand's story.

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How to Write a Blog + Creative Writing Tips to Use Now

This post packs a punch. Encouragement, followed by a thorough how-to, followed by highly useable tips. From getting through the rough bits of writing a blog, to step-by-step how to do it. What are you waiting for? Read!

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Storytelling as Business Strategy — How & Why it Works

Lead your audience into your story. But don't stop there. As part of a business strategy, you've got to think like Coca-Cola, and give your audience a clear call-to-action.

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YouTube SEO Guide

Engagement. The best SEO centers around engagement. YouTube SEO is no different, and, in fact, even more dependent on social signals of engagement and likability than Google SEO.

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The 4 Cs of Marketing Way to the Best Keyword Research

In my opinion, when keyword research is done in isolation, it veers scarily close to the old model of "4 Ps of Marketing" and not "4 Cs of Marketing" that Roy McClean wrote about so eloquently back in 2012.

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7 Things You Need to Know About SEO

What you do and don't know about SEO (a.k.a. Search Engine Optimization) could be the difference between business success or failure. So learn 7 important things about SEO now!

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Wordpress Rainmaker Review

I decided to delve into my uneasiness with the Rainmaker platform and the way Brian and his partners are offering a full solution to content marketers and business people who want to use Wordpress, for around $95/month.

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Blog Post Due & No Topic? Here Are a Few Hundred Ideas

What should you write about? How in hell should I know? Blog post topics are a huge piece in the content puzzle. The one kingpin in the entire list is the compilation of topic ideas. Here are a few hundred to start:

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Do You Need a Social Media Manager? How You Can Tell:

A know a woman with a small business who hired a "social media manager" to handle her accounts. With generic accounts, her social lagged. She hired a new manager. Now her social media is hopping. What's the difference?

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Showing 51 through 60 of 101 posts in the Content Development category

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