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The Web Advisor Blog

Content Development Blog Posts

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Showing 31 through 40 of 101 posts in the Content Development category

Tips for Editing Web Content

Editing your content for the web requires acknowledging, first and foremost, that people use and read web content for different reasons than print. Here are some basic tips to follow to ensure success on the web.

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9 Tips for Writing for the Web

Web writing needs to be concise and credible. Make sure you are not just reprinting your conventional marketing materials to attract new customers online.

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Why Video Should Be Part of Your Content Strategy

As you’re forming your content strategy, the topic of video will come up. Here are 5 good reasons why you need to commit to making video content!

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8 Great Tools for Content Creators

In a world of constant updates and new releases, it can be hard to stay up-to-date on all the amazing apps and websites out there to help you create content.

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Why Your Business Needs A Brand Story: Brand Storytelling

The world's most well loved brands have all discovered the power of storytelling. Find out how a brand story can help your business connect with customers in a more meaningful way.

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Getting to the First Page on Google — SERPS in 2016

One of my favourite SEO's, Ann Smarty, recently joined SEMrushChat to discuss how to get onto the first page of Google in 2016.

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Is Ethical Marketing an Oxymoron?

According to reviews, Dan Lyon's book "Disrupted: My Misadventure in the Start-Up Bubble" is "hilarious" and "funny". Why, then, do I actually have tears in my eyes?

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Machine Learning and Marketing — An Introduction

Machine Learning. If you haven't heard this term yet, you will soon. If you have heard it and you're not a data nerd, you're probably a bit curious about it. Let's peek back the curtain and see what's in the future...

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We Are HootSuite Social Media Marketing Certified!

HootSuite Podium training offers industry certifications for social media. And Jason McClean, our Content Creator specialist, has just earned his Social Media Marketing Certification with HootSuite!

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What You Need to Know About the Traveler Buyer Journey

The way we shop and - in the end - buy things is changing, fast.
You've probably bought something online, and you may even have the Starbucks app to let you buy your coffee with your phone. You ain't seen nothing yet.

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Showing 31 through 40 of 101 posts in the Content Development category

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