Get Started Spring Cleaning Your Digital Marketing Efforts

Spring is almost here and it is probably a good time to take a look at your website and all your social media accounts to make sure they are performing optimally! It is easy to get into a rut with your website but with a few tips, you will rank higher in SEO and get more clicks and conversions. Ditto with your social media accounts. So, to make sure that you are following best practises, here are a few tips.

Digital Marketing Efforts Spring cleaning

Make Sure Your Twitter Account is Closely Monitored

According to a recent study, Twitter users expect answers they post to businesses on Twitter nearly immediately. Make sure someone on your marketing team is monitoring your Twitter account daily. Responding to customer’s issues (good or bad) via Twitter promptly will build trust.

Are You an Expert? Ensure Your Blog Posts are Written by an Authority

If your blog posts are written by a respected authority on a subject, your posts are more likely to be shared and Tweeted etc. If you are not knowledgeable about a particular subject, and no one on your team is, then hire someone to do the job well. When you post content that is authoritative, your rankings will improve.

Be Sure to Remove Duplicate Content from Your Website

Google’s algorithms will penalise businesses that post duplicate content and pages on their sites. Remove these extra pages and you will rank higher in SEO and will generate more organic searches, and hopefully conversions.

Digital Marketing Social Media

Post New Content on your Website and Social Media Accounts Regularly

Experts vary in their responses but you should probably aim to post new blog content once or twice a week. How often should you Tweet? The verdict is once a day, at least. At the same time, make sure you are Tweeting information that is relevant to your followers. No one wants to read Tweets on their feed that seem spammy or bot-like. If you spend time listening to what your followers are talking about, then you will learn more about what makes a valuable post to them.

Follow these 6 tips, and you will “spring clean” your organization’s digital marketing efforts

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Review All Content for Errors and Typos

Similar to making sure your blog post is written by an authority, make sure your content is written well, using power words, and most important, is free of errors. A business will gain credibility and trust with well-edited content.

Make Sure You are Not Hard Selling on Twitter

Twitter is a platform for social engagement. If business do the “hard sell” on Twitter with their followers, customers can get turned off. Twitter marketing is nuanced and being too pushy on this platform is akin to asking someone to marry them on the first date. Another tip is to spend time listening to your Twitter followers and reading all comments. This will help you determine the strengths and weaknesses of your product or service.

Follow these tips, and you will “spring clean” your organization’s digital marketing efforts, for a successful season ahead!

Erica Osburn
Mar 01, 2018

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