Remarketing 101: Ads That 'Follow' Get Results
A walk through town and jumping around the internet have one thing in common. Advertisements. They're everywhere!
The general consensus is we're exposed to 1000's of advertisements every day. Can you think of how many adverts you've seen today? First impressions are tough making remarketing a powerful technique.
Remarketing works by showing an ad to someone who had interacted on your website, social media or app.
What is Remarketing?
If a customer leaves your site without buying, remarketing (also referred to as retargeting) allows you to market to them again.
The Benefits Of Remarketing & How You Can Increase Conversions & ROI
Remarketing wouldn't be worthy of a part of your marketing budget if it didn't produce results. With proper implementation remarketing helps you drive ROI, through these five benefits.
Brand Awareness: There's no formula to measure brand awareness, but concept's been around for over 100 years.
Remarketing helps you ensure this potential buyer doesn't forget you. When they've landed on your page, they wanted to find an answer to their question which you can help with.
They may not need to buy your product next week, or the week after. With remarketing you're establishing yourself as an authority in the product. When they come to a sale, they'll be more likely to buy from you.
Most people visiting your website won't convert first time. That's a lot of people you can build your brand recognition with to make a sale.
Gain Your Competitors Customers: Thanks to remarketing tools, you can create custom audiences. Why not target visitors to the sites of your competitors?
By targeting their leads you're increasing your brand awareness and authority.
A study in 2014 showed only 11% of companies use retargeting, there is plenty of retargeting.
Detailed Analytics: Big data is organized into readable and digestible formats. This allows you to test remarketing strategies to over 2,000,000 websites and apps.
You can use remarketing to achieve specific goals. You might want to focus on those who abandon their cart at checkout. Or what about those who return to your site over and over without buying.
The best part is, with all this marketing using online tools, you can keep your budget flexible. It's okay to put a few dollars into a campaign, see if it gets any traction and if so, increase your budget for the campaign.
Remarketing is a good place to apply the 80/20 rule. Find out what works, and put money into that.
You Can Customize The Ads: Each advertisement can be customized based on where your remarketing pixel was activated.
You may want to make higher bids for ads to visitors who reached the sales checkout page. You may want to change the ad text for different age groups, endless possibilities.
By now you've got an idea on how powerful remarketing is, but it gets better.
You Get Free Leads: If someone sees your ad & goes straight to your website rather than clicking the ad, you pay nothing.
Known as a view-through conversion when you're using a CPC model you can't say no to free stuff now can we?
Do You Now Understand The Power Of Remarketing?
Ever had the feeling that Facebook stalks you?
You've searched Google, jumped on a couple website, then 20 minutes later an advertisement of a related product appears in your news feed?
That's the power of remarketing online.
Whether you like it or not, remarketing is powerful. Good remarketing means higher conversion rates and (caveat emptor) an increase ROI.
Ready to Learn More About Remarketing?
Check out this video from Google AdWords!
Want to Use Remarketing for Your Business?
Need some help? Why not contact us for a complimentary consultation?
By Roy McClean