Using Video for Website Content Marketing
"Making the Web Work for You!" That's our slogan / unique selling proposition and way of life at Custom Fit. We took a slide show and converted it to a video telling our story (while learning some new video editing software).
Producing videos are a great way to marketing your business and improve your website's performance. Developing a video doesn't need to be a major production but it must be valuable to your website visitors.
Content Marketing
Content marketing is another important way to attract traffic. Like blogging, it means publishing content that will attract people to your website. But this content isn't restricted to a blog channel. Content marketing includes videos, whitepapers, webinars, and more.
And developing videos is a great way to tell your businesses' story, potentially develop a viral marketing strategy and increase your overall search engine visibility on the world's second most popular search engine.... YouTube!
By Roy McClean