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The Web Advisor Blog

Strategy Blog Posts

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Showing 51 through 60 of 88 posts in the Strategy category

Digital Analytics Workshop Whistler - October 17th

Join Roy McClean, Custom Fit Online's Founder and Managing Director, as he leads the "Small Business Elevator Sessions" workshop on October 17th entitled "Understanding Analytics to Drive and Measure Success".

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You Need a Responsive Website! Google Says So

Google likes (and now even demands) responsive web design (RWD). Website visits respond better to responsive design and leads, sales, and the like increase with RWD. You gotta know this stuff so get reading!

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Upgrading to (New) Basecamp: The Good, the Bad, and the Ugly

Our team has recently made the switch to Basecamp from Basecamp Classic. This post explores how we made the transition and some of the pros and cons of the new Basecamp, as we as how it has (and will) affect our workflow

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What Is Data-Informed Web Development & Why Should You Care?

What is data? Numbers, yes? But is it more. Being data-informed is taking the "what happened" on your website with the "why it happened." And that's why our mission is to be a data-informed company.

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Do You Know What Your Audience Really Wants?

You want to know what your audience really wants, what really moves them. You want the truth. Of course you do. You also know people lie. They lie a lot. How can you get people to tell you the truth about your business?

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Web Development = Building Construction?

What's the difference between web development and hands on construction. Turns out there may more similarities than differences. Learn how!

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Storytelling The Forgotten Art

Recently, I had the great good fortune to get into a deep conversation on Facebook with an old friend and sociologist, John DeGraaf. He had shared an article in the New York Times by David Brooks.

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Knowing Customer Wants and Needs: How They Define Your Story

How well do you know what your customers want and need? Okay, then. Let's step this up a bit. How well do you think you know what your brand wants and needs?

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Why You Need To Invest In User Experience Design

Facebook and Foursquare are heavily investing in user experience research and design, as is demonstrated by their isolated apps. Should you also be investing in UX design? You don’t have an option… you must invest in it.

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Why You Need A Social Media Strategy

Social media strategy should match who you are as a company. And when your strategy lines up with who you are, it works. When it doesn't, watch out.

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Showing 51 through 60 of 88 posts in the Strategy category

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