4 Reasons Pinterest Marketing May Be Perfect For Your Brand
Pinterest can be a powerful marketing platform for your brand if used correctly. Sometimes overlooked or under utilized compared to Instagram, Facebook, or LinkedIn. Pinterest offers access to a different user base than other social media platforms.
While Pinterest may not be useful for every brand, we’ll give you a few reasons it might be right for you!
Pinterest is the 3rd Most Popular Social Media Platform
Pinterest has finally overtaken Snapchat as the 3rd most popular social media network in America. This leaves only Facebook and Instagram having a bigger platform than Pinterests 88 million monthly active users.
72% of Pinterest Users are Women
The vast majority of Pinterest users are women with only 19% men and 9% unspecified. If your target audience is women, Pinterest is probably a good place to be promoting your brand.
97% of searches on Pinterest are unbranded
Unbranded searches are an amazing opportunity to get your brand in front of new people. Making yourself visible early in a user's decision-making process can play a critical role in converting customers. Plus, you never know, your brand might be exactly what they were looking for.
High Engagement for Seasons, Holidays, and Life Moments
Pinterest has large engagement spikes at seasonal points throughout the year. Searches for holidays and life moments are extremely popular during certain months. If your business relies on seasonal events, holidays, or life moments, marketing on Pinterest is a must.
Pinterest Seasonal Insights PDF
Popular Seasonal and Holiday Search Terms on Pinterest:
- Valentine’s Day - 56 Million searches each year
- Halloween - 227 Million searches each year
- December Holidays - 321 Million searches each year
- Easter - 38 Million searches each year
- Back to School - 47 Million searches each year
Popular Life Moments on Pinterest:
- Weddings - 1 billion searches each year
- New home - 3 million searches each year
- New baby - 646 million searches each year
- Gifts - 566 million searches each year
- Car buying - 81 million searches each year
By Harlen Malkowich