4 Ways To Grow Your Brand

It can be hard for your business to stand out in today’s landscape. Unfortunately having a great product or service alone, does not mean that your business will be successful, you have to get potential customers to notice you and feel aligned with your brand. Luckily there are a number of ways to make this happen. Here are four ways that you can grow your brand.

Do Something Great

1. Rebrand

Rebranding is a fantastic way to breathe new life into a business. It can help engage with new people and even change how customers interpret brands.

Attract New Customers or New Markets

In the world of business, unfortunately, one size does not fit all. What works for Canadian markets, may not work in European markets or Asian markets. The popular discount clothing store TJ Maxx felt that their branding wouldn’t connect with customers elsewhere and is known as TK Maxx in the UK, as the business felt that it would be more successful.

Update an Outdated Brand

Sometimes brands become outdated. This can happen because of a change in markets, technology or global opinion. Businesses can keep things fresh by changing the business’s name. Weight Watchers rebranded to become WW. Not only does this remove the negative connections associated with Weight Watchers, but it also makes it easy to say and more suitable for web and social media purposes.

Repair Bad Reputation

After a disastrous amount of bad press due to the massive oil spill in the Gulf of Mexico in 2010, BP, the oil company responsible for the spill, decided to rebrand to distance themselves from this event, one of the main parts of this was to change their logo.

2. Improve Your Website

Nowadays most businesses realize that they need to have a website that not only is a functioning presence but also helps convert visitors to sales. That’s why web design and UI (user interface) design is becoming more and more popular. By leading customers on a journey, they’re more likely to complete purchases or bookings. One of the reasons why Amazon is so popular is that they’ve made it incredibly easy to buy things, especially if you use their ‘1-Click’ option, where you can instantly buy items. By having a great design and UI your site becomes instantly more usable and will help you stand out ahead of your competitors.

Google Flights

Google Flights has a very easy to use interface sitting on top of an extremely complex flight matrix that gathers information from countless airlines and ticket sellers. By making the process so clean and easy to use Google Flights is one of the most popular places to buy flight tickets.

3. Get Active On Social Media

All businesses that are currently up and running should have a social media presence. It’s estimated that in 2021 there will be over 3 billion people active on social media so it’s very important that these people can find you. Taking that you have social media accounts as a given, here are four ways that you can grow your brand on social platforms.

<3>Develop a Strategy

Social media is a competitive space, brands that post ad hoc without much consideration for content, scheduling and promotion of all facets of the business can limit your chances of success. A solid social media strategy will ensure that you’re posting relevant content at the right times to engage with your followers. You can build your brand by giving people useful content that they’ll want to share and also build a relationship with them.

Go Live

One of the latest additions to social media platforms is the ability to go ‘live’. This creates a live stream that your followers can get involved with. Musicians live stream new releases while other brands can run a Q&A session, this is particularly useful for industries that seem quite complex and are best explained in person, a number of popular medical facilities use this option. This can really build rapport between your brand and your followers.

Run Competitions for Your Followers

Stand out from the crowd with a competition on social media. By asking followers to like and share for entry to the draw, your business will become more visible to people who don’t follow you. You’ll also have one lucky winner who’ll be singing your praises to all their friends!

User-Generated Content

Many people believe that user-generated content (UGC) will be the next big thing across social media. UGC can be created by giving a follower or fan a ‘take-over’ of the account or asking people to submit photos of them at your restaurant, wearing your clothing brand or visiting your resort. By resharing this content, they’ll feel as if they’re part of the brand and will be likely to show all their followers too. Rekki, an order supply app for the food industry, sends disposable cameras to all their clients and posts their pictures on their Instagram account - a great idea for an industry that would otherwise be low on content.

4. Get Creative and Get Involved!

Brands have been turning to guerilla marketing and community engagement for a number of years, but it seems that now is a perfect time to take advantage of these things and really grow your brand.

Community Involvement

Just because your business is in one particular niche, it doesn’t mean that you are restricted to being active in that area alone. Take the image above as an example. The Happy Pear, a seaside cafe organizes weekly sunrise swims for people in the area. It’s a great way to meet people, get active and meet like-minded people. The cafe will undoubtedly benefit as it becomes an active part of the local community.


Guerilla marketing has been an alternative for businesses that either doesn’t have the budget for large scale marketing and advertising campaigns or else want to stand out in crowded marketings. The more creative the solution, the more likely it is that people will remember your brand.


Feel Free to Get In Touch!

If you’re looking to grow your brand in this ever-changing digital landscape, get in touch with Custom Fit Online today and let us help you.

Roy McClean
May 10, 2020
By Roy McClean

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