How to Choose a Good Brand Name

Choosing a name for your brand could be the single most important part of your business. Yet, it can sometimes be the hardest thing to do. A name needs to capture attention and be memorable for your customers, and the best way to do that is to keep it relevant to your brand vision.

Here’s a few tips to keep in mind while you’re trying to choose the perfect name.

How To Name Your Brand - title

What’s The Context?

First, you’ll want to figure out where your brand name will be placed in context. Choosing a name should directly reflect your brand objectives and purpose. Are you looking to fit into an existing market or stand out from one? Being unique is always good but not if the consumer can’t understand it.

How to Choose a Good Brand Name

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Don’t Be Boring

The average person today is bombarded by brands, products, and advertisements all struggling to get their attention. Most of the time, brands only get a few seconds to try and get a consumer's attention before they lose interest. Picking a dull brand name can immediately give you a disadvantage with an audience.

You want to choose an expressive or evocative name that will jump out and stick with people. Try to stay relevant to you brand goals but don’t let them hinder your creativity.

Keep It Simple & Pronounceable

We’ve all seen or read a company name that took more than 3 times to pronounce right and we’re still not sure if it’s correct. Those names tend not to be the most memorable among consumers. Keeping your name simple and easily pronounceable will make it less challenging for people to recognise your brand over time.

You should also stay away from misspelled words as it can create difficulty when people search for your brand. A difficult name could potentially ruin appealing to your audience.

Don’t Be Afraid To Get Help

You don’t need to come up with the perfect brand name by yourself. Try brainstorming with friends or colleagues to get an outside perspective. Working with other people can get you out of a slump and help out your creativity too. Chances are you’ll be more likely to decide on a name if you have people to bounce ideas off of. Explaining your brand objectives to people will also help you polish up the fundamentals of your brand.

Harlen Malkowich
Jul 06, 2017
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