You Should Be Using Snapchat Geofilters
Let's be honest, when it comes to marketing on Snapchat it can be a little confusing. The 24-hour content is not only difficult to produce consistently, but it's difficult to do well. There's no set path to success in Snapchat, it's basically the wild west of social media advertising, and it continues to be that way. Recently, the photo app has given us a new option that many people don't know about yet -- creating custom geofilters.
Snapchat has been using geofilters for a couple years now and they've only been growing in popularity. If you're not sure what a geofilter is, let me give you a quick synopsis. Snapchat has filters that can be applied to photos before being sent. These generally look like text-based graphics on top of your photo or 'snap'. A handful of default filters are available to everybody using the app but geofilters are only available for a specific set of people. Geofilters allow users to access certain filters when geographical located in a specific area. So you can go to a larger city and get access to a variety of geofilters throughout the different neighbourhoods.
Snapchat now lets you make your own custom geofilters! This is a massive shift in how people and brands can market events and get viewers. All you have to do is create a filter, set out your geographical area, and apply -- it's that easy.
Wanna advertise a weekend event?
Just set up a geofilter in your location and watch as people send
photos to their friends using your event's geofilter. Peer-to-peer
advertising is the strongest and with a good geofilter Snapchat
users will want to share it with their friends -- basically doing
your job for you!
Another great part about geofilters is that it's already in the hands of your audience. All they have to do is open Snapchat on their phone and there it is, an eye-catching graphic you've never seen before.
Since creating custom Snapchat geofilters has stayed relatively secret, the market value in using it for promotion is still quite high. People haven't really realized that their being advertised to yet so they still digest the content, unlike with banner ads where viewers tend to gloss over because they know it's advertising. Snapchat's geofilter market hasn't been over saturated with content yet, so new filters still make an impact on the casual viewer -- even if they didn't use it on their photo, they saw it.
So now that you know why you should do it, head over to Snapchat to create one for your event!
Wanna learn the basics of creating your own geofilter. Check out our blog post about How To Make a Snapchat Geofilter!