Facebook Pages vs. Groups
Should you create a Facebook Page or a Facebook Group? There seems to be some confusion about this. This blog post will provide you with helpful pointers that will help you decide which to create. Let's start with definitions from Facebook:
Facebook Page -- Pages are for businesses, brands and organizations to share their stories and connect with people. Like Timelines, you can customize Pages by posting stories, hosting events, adding apps and more. Engage and grow your audience by posting regularly. People who like your Page and their friends can get updates in News Feed.
Facebook Group -- Facebook Groups make it easy to connect with specific sets of people, like family, teammates or coworkers. Groups are private spaces where you can share updates, photos or documents, and message other group members. You can also select one of three privacy options for each group you create.
A Facebook Page has no limit of likes that you can have and are considered a public space. However, you can invite people to like a Page but you can't automatically add them. You should create a Facebook Pages if you:
- Are an organization, business, celebrity or brand.
- Have a goal to create conversation/broadcast with people who want to follow you.
- Want your fans to share content from your Page to their timeline.
- Wish to create a customized app (Facebook tab).
- Will be monitoring interaction statistics (Insights on activity).
- Want to share links and pictures.
- Will be encouraging fans to leave reviews/ratings.
A Facebook Group provides a private space for smaller groups of people to communicate. Groups can be created by anyone and the creator can add people to the group. Groups are great for:
- Communicating information (party planning, trip organizing, etc…).
- Having private/secret discussions (groups can be open to the public, closed or secret).
- Smaller amounts of people to communicate.
- Notifying members every time you have something to say (members will get a notification when something is posted).
- Sharing files, links, and pictures.
There are other benefits to both of those options and you are encouraged to explore them on your own. There is a lot of freedom to control the content that is published and visible, too. So, before creating a Facebook Page or Group ask yourself, "What are my communication goals on Facebook?" They are both very easy to create and if you decided that you want to create one after creating the other, remember to delete the one you don't want anymore.
Regardless of what you create, your main purpose should be to create conversation and engage your audience. Don't forget that this Page or Group exists because prolonged silence can be harmful to your brand, and remember to always keep the conversation interesting.