12 Online Conversion Tips
I recently had the pleasure of attending a Conversion Rate Optimization workshop lead by Rand Fishkin of Moz presented by Unbounce, the landing page app experts.
Boost Online Revenues
Here are 12 excellent online conversion tips that will boost your online revenues... taken from the workshop session.
12 Tweets / 12 Tips
CONVERSION TIP 1: Fast loading pages are a MUST! from today's #unwebinar from @unbounce by @randfish #CRO
— Roy McClean (@RoyMcClean) August 27, 2013
CONVERSION TIP 2: Align visitor intent with landing page purpose @unbounce #unwebinar by @randfish #CRO
— Roy McClean (@RoyMcClean) August 27, 2013
CONVERSION TIP 3: Poor design negatively impacts everything! @unbounce #unwebinar by @randfish #CRO
— Roy McClean (@RoyMcClean) August 27, 2013
CONVERSION TIP 4: Empathy yields action (an empathetic PIC can work wonders) e.g. http://t.co/ecNFmVkxwA @unbounce #unwebinar @randfish #CRO
— Roy McClean (@RoyMcClean) August 27, 2013
CONVERSION TIP 5: Don't force unnecessary steps (e.g. are all fields in your online forms necessary?) @unbounce #unwebinar @randfish #CRO
— Roy McClean (@RoyMcClean) August 27, 2013
CONVERSION TIP 6: Add Concrete + Emotional > Abstract + Intellectual INFOGRAPHIC http://t.co/qs5mex8WN8 @unbounce #unwebinar @randfish #CRO
— Roy McClean (@RoyMcClean) August 27, 2013
CONVERSION TIP 7: More product detail + better presentation = WIN @unbounce #unwebinar @randfish #CRO #FTW
— Roy McClean (@RoyMcClean) August 27, 2013
CONVERSION TIP 8: Video works! http://t.co/XKVXUEUy6Z + http://t.co/rRr0zVe7nW @unbounce #unwebinar @randfish #CRO #FTW
— Roy McClean (@RoyMcClean) August 27, 2013
CONVERSION 9: Don't fall into the trap of copying other's tactics. One size does NOT fit all! @unbounce #unwebinar @randfish #CRO
— Roy McClean (@RoyMcClean) August 27, 2013
CONVERSION TIP 10: Make your CORE PURPOSE Insanely Obvious (don't muddle your message!) @unbounce #unwebinar @randfish #CRO #FTW
— Roy McClean (@RoyMcClean) August 27, 2013
CONVERSION TIP 11: Maximize conversion "scent" thru marketing messages (on + off site) CONSISTENCY in copy, images @unbounce @randfish #CRO
— Roy McClean (@RoyMcClean) August 27, 2013
CONVERSION TIP 12: Don't just aim for fastest possible conversion. Balance immediate conversions w/ LIFETIME value! @unbounce @randfish #CRO
— Roy McClean (@RoyMcClean) August 27, 2013
Feel free to leave your online conversion tips below!
By Roy McClean