Facebook Updates Its Terms for Promotions
Recently, Facebook has quietly updated their Terms of Use for Pages, allowing contests and promotions to now use Facebook itself as a direct means of contestant entry. Previously, we were not able to collect entries for promotions via Facebook itself, only use it as a catalyst for other sources. That meant likes, shares, and comments could not be used as a means of entry. This impacts our social media marketing work!
Custom Fit Developed Promotions
At Custom Fit Online, we developed a rather intelligent manner of holding promotions for our clients. By using a combination of services, including Unbounce, Heyo, Facebook Apps, and our own specially-built redirection script, we were able to create a process to collect entries and make sure our clients were getting the most out of their promotion. All of this, however, was built outside of Facebook.
This has all changed, though. In their own words, we can now:
1. Collect entries by having users post on the Page or comment/like a Page post
2. Collect entries by having users message the Page
3. Utilize likes as a voting mechanism
This is a great update that will make many people in the web marketing and social media industry very happy, including us at CFO. No longer will we be obligated to use a workaround; having the option to use Facebook directly is a great feature that will greatly benefit those looking to continue holding contest via social media.
For more information on the specific changes Facebook has done to their Terms of Use for holding contests, read What do the changes to Facebook's Promotions Terms mean for marketers?
From the Custom Fit Online team