Facebook Updates Its Terms for Promotions

Ben Groulx
Sep 10, 2013
Facebook Updates Its Terms for Promotions

Recently, Facebook has quietly updated their Terms of Use for Pages, allowing contests and promotions to now use Facebook itself as a direct means of contestant entry. Previously, we were not able to collect entries for promotions via Facebook itself, only use it as a catalyst for other sources. That meant likes, shares, and comments could not be used as a means of entry.

Custom Fit Developed Promotions

At Custom Fit Online, we developed a rather intelligent manner of holding promotions for our clients. By using a combination of services, including Unbounce, Heyo, Facebook Apps, and our own specially-built redirection script, we were able to create a process to collect entries and make sure our clients were getting the most out of their promotion. All of this, however, was built outside of Facebook.

This has all changed, though. In their own words, we can now:

1. Collect entries by having users post on the Page or comment/like a Page post
2. Collect entries by having users message the Page
3. Utilize likes as a voting mechanism

This is a great update that will make many people in the web marketing and social media industry very happy, including us at CFO. No longer will we be obligated to use a workaround; having the option to use Facebook directly is a great feature that will greatly benefit those looking to continue holding contest via social media.

For more information on the specific changes Facebook has done to their Terms of Use for holding contests, read What do the changes to Facebook's Promotions Terms mean for marketers?

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