Optimizing Single Pages for Search Engines

Ben Groulx
Oct 15, 2013
Optimizing Single Pages for Search Engines

Over the past couple of weeks, we have been heavily focused on increasing the search rankings for many of our clients' sites. But not the entirety of the sites, just specific pages. Mostly blog articles and event calendar pages, pages that speak to specific topics of interest. These are pages not necessarily directly associated with the overall topic of the website, but are nonetheless valuable to the site.

For example, a local hotel website might write about the Whistler Turkey Sale we had over the weekend. Saving tons of money on winter gear and clothing is not related to the hotel, however, the article is chock-full of valuable information about the event. What can we do to help this content be shown in relevant searches?

What SEO Factors Should You Focus On?

It should first be noted that quality trumps all. Nobody will want to read your page if there is no value within it. Be sure to write quality content that people will want to read and share. Everything else are tactics you can do to improve how your page will be ranked and displayed. As Roy previously wrote, "There ain't no magic bullet." 

That being said, here we have create a handy infographic for you! Bookmark the image link, save it to your files, add it to your Pinterest board… whatever you wish. It is here for you to refer back to whenever you need a refresher on single-page optimization. See a larger version.

Optimizing Web Pages for SEO

Did We Miss Something?

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