We've talked a lot about your brand (as seen here, here, and here), but we haven't really broken down into the specifics of some of the entities that are included in that image. Let's explore one of the more momentous aspects of a brand, your logo, and how it can help create a stronger complete impression.

Five Things to Consider in Logo Design

Whether you're designing the logo yourself, or having a designer/team help you through the process, there are several-we've broken it down into five-things to keep in mind that will help you. Let's get right to it!

1. Know Yourself

The first thing we need to do is gather all the information we can; knowing yourself inside and out to every detail is important! Who are you trying to reach? Why are you doing the things you do? Your logo is meant to speak volumes about you and you alone.

2. Reflect Your Values

Getting to know your brand values and specifics will define the outcome; just because something looks nice doesn't mean it will be applicable. To learn more about defining your values, read our article on "Crafting Emotional Brand Identities."

3. Be Distinct

As previously stated, your logo is meant to manifest everything about you in one image. It needs contain a story, an emotion, and clearly communicate your business. This cannot be achieved by selecting a random piece of artwork. Your logo should be as unique as your business.

4. It's Elemental

A designer will live and breathe the following items, but as a business owner it is good to have some basic knowledge of graphic design elements for your logo. Visually, a strong logo will use a legible typeface (if necessary), use minimal colour, work well in black and white and reversed, and will contain some sort of visual connection. It should be beautiful, but more importantly, your logo should be communicative.

5. Reduce, Simplify, Repeat…

When you are happy with your logo, reduce and simplify. Go one step further to strip out any extraneous items. Reduce your components and simplify the feeling. Your logo should be visually skeletal, yet communicatively plentiful.

Remember that your logo is only a part of your entire brand identity. Your type, colour, and layout selections are equally important in brand distinction. However, your logo should be a concise summary of all of this, including your story, all wrapped up in a nice pretty package.

For more information on logo design, or to see our offered services, see our design section or contact us directly.

Filed in // Brand Identity