Showing 31 through 40 of 88 posts in the Strategy category
Creating your own content marketing is possible. At least in theory. But how to do it isn't really something people talk about everyday, and you may be confused about what goes in to a stellar content marketing strategy.
Teaching storytelling to data scientists seems to be trendy in some circles. But what if you're a storyteller who may have a history of abusing data? How do you integrate data into your story to make it really sing?
A website is like an iceberg. Most of the important stuff isn't readily visible. Learn how an SEO audit looks at everything "above and below the waterline" to help your website greatly improve search engine visibility.
How's your influence lately? Have you connected to influencers in your field, and, more importantly, do people listen to you when you reach out? In the world of iqyax, George Dyson is nearly god-like. What's his secret?
I believe that you have a story. I believe your story matters. I believe your story is your heart and soul and you can learn to tell your story. That goes for your brand, too. Find your brand's story.
These twelve apps and services will help make you a more efficient and productive web designer (and maybe a better person too!). From to-do lists to ambient music creators, these tools will make allow you to work better.
Lead your audience into your story. But don't stop there. As part of a business strategy, you've got to think like Coca-Cola, and give your audience a clear call-to-action.
Engagement. The best SEO centers around engagement. YouTube SEO is no different, and, in fact, even more dependent on social signals of engagement and likability than Google SEO.
In my opinion, when keyword research is done in isolation, it veers scarily close to the old model of "4 Ps of Marketing" and not "4 Cs of Marketing" that Roy McClean wrote about so eloquently back in 2012.
What you do and don't know about SEO (a.k.a. Search Engine Optimization) could be the difference between business success or failure. So learn 7 important things about SEO now!
Showing 31 through 40 of 88 posts in the Strategy category