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The Web Advisor Blog

Search Engine Optimization Blog Posts

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Showing 31 through 40 of 71 posts in the Search Engine Optimization category

Wordpress - Add Excerpt Field to Custom Post Types

If your WordPress theme does not support the excerpt field on custom post types, don't worry! You can add this functionally yourself in minutes. Also, add powerful rich text capabilities to enhance your layouts further.

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User Intent as a Ranking Factor for SEO in 2016

A few newsworthy events have happened over the past few months that greatly inform the how and why to address user intent as a ranking factor.

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Load Custom HTML & CSS with Sessions in WordPress

By combining sessions and url parameters, you can make WordPress load an extra stylesheet. This is useful for design testing and re-skinning. And best of all you can set this up in just 5 minutes.

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Website Problems? Time For An SEO Audit!

A website is like an iceberg. Most of the important stuff isn't readily visible. Learn how an SEO audit looks at everything "above and below the waterline" to help your website greatly improve search engine visibility.

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Questioning My Google Loyalty

The recent allegations against Google, most recently in a paper authored by Tim Wu (formerly a consultant to the FTC and formerly on Google's side), had me questioning my loyalty to Google. Is Google the new Microsoft?

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YouTube SEO Guide

Engagement. The best SEO centers around engagement. YouTube SEO is no different, and, in fact, even more dependent on social signals of engagement and likability than Google SEO.

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The 4 Cs of Marketing Way to the Best Keyword Research

In my opinion, when keyword research is done in isolation, it veers scarily close to the old model of "4 Ps of Marketing" and not "4 Cs of Marketing" that Roy McClean wrote about so eloquently back in 2012.

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7 Things You Need to Know About SEO

What you do and don't know about SEO (a.k.a. Search Engine Optimization) could be the difference between business success or failure. So learn 7 important things about SEO now!

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Semantic SEO: Natural Writing a Start, But Not Enough

Write naturally. You hear it over and over. I just realized something about that phrase: It reminds me very much of times I had been told "oh, just be yourself, that's all that matters." Well, bullshit.

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Backlinks, Quick Results, Fatal Endings

Backlinks have been the holy grail of search engine experts for years now. And for some reason, using short term tactics instead of a long-term strategy has been the norm. Let's change that. For everyone's sake.

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Showing 31 through 40 of 71 posts in the Search Engine Optimization category

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