Showing 31 through 40 of 65 posts in the Social Media Marketing category
In my opinion, when keyword research is done in isolation, it veers scarily close to the old model of "4 Ps of Marketing" and not "4 Cs of Marketing" that Roy McClean wrote about so eloquently back in 2012.
Influencers. These people move and shake your industry. They can put your product in front of your audience. Their ability to share your stuff has the power to feed your retirement fund and send your kids to college.
I'm going to come clean: As I was writing this headline, my son walked by and said "Wow, that sounds like click bait." I replied, "Well, I do want people to click through to this. It's good stuff." I hope you agree —
If you have something to offer (and I am sure you do) consider creating an online course in 2015 to showcase what you know, give back a bit, and help grow your platform. Bonus: an online course can create raving fans.
Guy Kawasaki and Peg Fitzpatrick's new book, "The Art of Social Media" is only 100 pages long, but took me a day to finish because it is so packed with good ideas that I had to keep stopping and trying out new things.
Running a Retweet to Win contest on Twitter is a fun and effective way to build a relationship with current and future customers while growing your Twitter following. This post teaches you how to run a contest like this.
Because social media is so prevalently acceptable, there are many ideas and practices that, while logical, are simply wrong. Knowing the truth about several misconceptions can help you make better social media decisions.
Content aggregation is important because two heads are always better than one and you never know what will spark your creativity. It can be a useful method to fill in the blanks of your own planned content.
The number sign has recently been recognized for something far greater than its original purpose: hashtags. But over-hashtagging can create the opposite effect of what the hashtag is intended to do. Use them wisely!
Should you create a Facebook Page or a Facebook Group? There are benefits to both options and you are encouraged to explore them on your own. It ultimately comes down to what your communication goals are.
Showing 31 through 40 of 65 posts in the Social Media Marketing category