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The Web Advisor Blog

Strategy Blog Posts

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Showing 21 through 30 of 86 posts in the Strategy category

3 Different Types of Logos

A well designed logo can strengthen your corporate image and brand identity giving you an advantage over your competition.

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Web Macro Vs. Micro Goals

Establishing clear goals for your website is critical for business success. Once you have goals you set targets and track success!

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Co-Working — The Pros and Cons in 2016

Since 2005, co-working has been doubling each year. A popular in-between space — not quite office, not quite work-at-home. What are the benefits and what are the downsides to this new way of working?

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Machine Learning and Marketing — An Introduction

Machine Learning. If you haven't heard this term yet, you will soon. If you have heard it and you're not a data nerd, you're probably a bit curious about it. Let's peek back the curtain and see what's in the future...

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We Are HootSuite Social Media Marketing Certified!

HootSuite Podium training offers industry certifications for social media. And Jason McClean, our Content Creator specialist, has just earned his Social Media Marketing Certification with HootSuite!

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User Intent as a Ranking Factor for SEO in 2016

A few newsworthy events have happened over the past few months that greatly inform the how and why to address user intent as a ranking factor.

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Can Content Marketing Save Us From the Sharing Economy?

The sharing economy is shaking up the travel industry. Hoteliers are especially vulnerable and should wake up to the inevitable change that is happening right now.

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Stop Marketing & Start Loving Your Fans for Loyalty

What worked in marketing in 2015? What will work in 2106? I'm taking a leap here and guessing that 2016 will be the year that marketing dies and actually liking people, building relationships with people will win.

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Effective Content Marketing: How to Create a Strategy

Creating your own content marketing is possible. At least in theory. But how to do it isn't really something people talk about everyday, and you may be confused about what goes in to a stellar content marketing strategy.

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Following the Data Story Line

Teaching storytelling to data scientists seems to be trendy in some circles. But what if you're a storyteller who may have a history of abusing data? How do you integrate data into your story to make it really sing?

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Showing 21 through 30 of 86 posts in the Strategy category

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