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The Web Advisor Blog

Digital Analytics Reporting Blog Posts

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Showing 11 through 19 of 19 posts in the Digital Analytics Reporting category

How to Set Up Profitable Pay per Click Campaigns – A Primer

For some, pay per click advertising is seen a dark hole to throw down your money in. But is it really? My answer is YES! Yes, it can be. But it can also be a very profitable tactic for almost any business. Read how.

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Big Picture Analytics and A/B Testing

I recently presented at the 1st Unbounce Meetup in Vancouver. My topic was "Big Picture Analytics and A/B Testing". Check out a review of the evening and my slide deck and notes... with a little help from Yoda.

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The 3 Levels of Digital Analytics

You've set up your website. You're rocking a Facebook Page and Twitter account for your business. You're even blogging regularly! So now what? You treasure what you measure. Learn the 3 levels of digital analytics!

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Vanity Metrics vs. Data That REALLY Matters

When it comes to business and analytics we always like to see big and growing numbers for our online channels. More visits and page views. Increased time on site. Oooh. Aaaaah! But what analytics really matter?

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Setting Up Google Analytics Filters 101

Need some help setting up Google Analytics? This is how we set up our Google Analytics profiles, properties and filters to give us the best data for all of our web properties including websites, and Facebook tabs.

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InSpyder SEO and Web Crawling Software

What are two of my favourite software apps for SEO and web development? Glad you asked. I love InSpyder SEO and web crawling software and here's why!

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Your Checklist for Online Success

Use this checklist to help you get set up for online success during 2013. Built on our '4 Pillar' approach: Build, Attract, Optimize and Convert.

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3 Key Web Marketing Tips

The world of web marketing is updating and evolving incredibly fast. Here are 3 key things you need to know to help your business become successful online: Google Panda, Google+, Instagram.

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Online Marketing Metrics 6 Things to Consider

When it comes to measuring online performance we focus on 6 KEY online metrics: Money, Visitor Value, Marketing (Campaigns), Navigation & Usability, Performance, and Environmental review.

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Showing 11 through 19 of 19 posts in the Digital Analytics Reporting category

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