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The Web Advisor Blog

Website Optimization Blog Posts

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Showing 11 through 20 of 53 posts in the Website Optimization category

Can Content Marketing Save Us From the Sharing Economy?

The sharing economy is shaking up the travel industry. Hoteliers are especially vulnerable and should wake up to the inevitable change that is happening right now.

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Speed Kills: Optimize Your Site Now, or Die

You know you get impatient when a site loads too slowly. Why do you think your customers are any different?

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Website Problems? Time For An SEO Audit!

A website is like an iceberg. Most of the important stuff isn't readily visible. Learn how an SEO audit looks at everything "above and below the waterline" to help your website greatly improve search engine visibility.

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The 4 Cs of Marketing Way to the Best Keyword Research

In my opinion, when keyword research is done in isolation, it veers scarily close to the old model of "4 Ps of Marketing" and not "4 Cs of Marketing" that Roy McClean wrote about so eloquently back in 2012.

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7 Things You Need to Know About SEO

What you do and don't know about SEO (a.k.a. Search Engine Optimization) could be the difference between business success or failure. So learn 7 important things about SEO now!

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Semantic SEO: Natural Writing a Start, But Not Enough

Write naturally. You hear it over and over. I just realized something about that phrase: It reminds me very much of times I had been told "oh, just be yourself, that's all that matters." Well, bullshit.

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Giving and Receiving Better Feedback In the Design Process

Providing feedback on a design project might seem easy, but in reality it can be quite a complex task. Why is feedback so important to the success of design? How can you frame it to better solve the objectives? Read on.

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What Is Data-Informed Web Development & Why Should You Care?

What is data? Numbers, yes? But is it more. Being data-informed is taking the "what happened" on your website with the "why it happened." And that's why our mission is to be a data-informed company.

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Google Will Start Punishing Faulty Redirects

Google has recently announced that it will be taking a stand against poorly implemented redirections for mobile devices. Is your website suffering? Learn about faulty mobile redirects, and what you can do to fix them.

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Hey We're Google Analytics Certified!

Hey... just sayin' Roy McClean, Custom Fit Online's head honcho / grand poobah has achieved Google Analytics "Platform Principles" certification.

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Showing 11 through 20 of 53 posts in the Website Optimization category

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