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The Web Advisor Blog

Search Engine Marketing Blog Posts

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Showing 11 through 20 of 38 posts in the Search Engine Marketing category

Custom Fit Online Achieves Google Partner Accreditation

Custom Fit Online is delighted to announce our accreditation as an official "Google Partner", a certification program for Google AdWords and other Google products. Learn how this helps our clients get better results!

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User Intent as a Ranking Factor for SEO in 2016

A few newsworthy events have happened over the past few months that greatly inform the how and why to address user intent as a ranking factor.

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Using Social Media Hashtags The Right Way

Hashtags — Since 2009, we've been using them badly. Learn why now is the time to start using them effectively for your brand. Smart marketers create community, connect with influencers and get the word out with hashtags.

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YouTube SEO Guide

Engagement. The best SEO centers around engagement. YouTube SEO is no different, and, in fact, even more dependent on social signals of engagement and likability than Google SEO.

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The 4 Cs of Marketing Way to the Best Keyword Research

In my opinion, when keyword research is done in isolation, it veers scarily close to the old model of "4 Ps of Marketing" and not "4 Cs of Marketing" that Roy McClean wrote about so eloquently back in 2012.

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7 Things You Need to Know About SEO

What you do and don't know about SEO (a.k.a. Search Engine Optimization) could be the difference between business success or failure. So learn 7 important things about SEO now!

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Analytics Conversion Tracking -- Keeping Score Online

Do you golf without keeping score? Do you drive your car without a speedometer? No? Then why would you use online advertising without conversion tracking? Learn how to tell if you're spending your dollars online wisely!

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Semantic SEO: Natural Writing a Start, But Not Enough

Write naturally. You hear it over and over. I just realized something about that phrase: It reminds me very much of times I had been told "oh, just be yourself, that's all that matters." Well, bullshit.

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Take Some Time and Do a Social Media Cleanse

Every so often we need to cleanse our social media accounts. This isn’t cured by drinking a fancy juice or taking an herbal pill, however, it WILL require some time dedicated to it. Do it to get more out of the web!

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How to Set Up Profitable Pay per Click Campaigns – A Primer

For some, pay per click advertising is seen a dark hole to throw down your money in. But is it really? My answer is YES! Yes, it can be. But it can also be a very profitable tactic for almost any business. Read how.

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Showing 11 through 20 of 38 posts in the Search Engine Marketing category

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