Showing 11 through 20 of 32 posts in the Web Analytics category
Do you golf without keeping score? Do you drive your car without a speedometer? No? Then why would you use online advertising without conversion tracking? Learn how to tell if you're spending your dollars online wisely!
Join Roy McClean, Custom Fit Online's Founder and Managing Director, as he leads the "Small Business Elevator Sessions" workshop on October 17th entitled "Understanding Analytics to Drive and Measure Success".
What is data? Numbers, yes? But is it more. Being data-informed is taking the "what happened" on your website with the "why it happened." And that's why our mission is to be a data-informed company.
Hey... just sayin' Roy McClean, Custom Fit Online's head honcho / grand poobah has achieved Google Analytics "Platform Principles" certification.
For some, pay per click advertising is seen a dark hole to throw down your money in. But is it really? My answer is YES! Yes, it can be. But it can also be a very profitable tactic for almost any business. Read how.
I recently presented at the 1st Unbounce Meetup in Vancouver. My topic was "Big Picture Analytics and A/B Testing". Check out a review of the evening and my slide deck and notes... with a little help from Yoda.
You know the saying, “Failing to plan is planning to fail.” You know this, and yet chances are that when it comes to content, you are, well, planning to fail. It's human nature. Fight those instincts and plan to succeed.
You've set up your website. You're rocking a Facebook Page and Twitter account for your business. You're even blogging regularly! So now what? You treasure what you measure. Learn the 3 levels of digital analytics!
When it comes to business and analytics we always like to see big and growing numbers for our online channels. More visits and page views. Increased time on site. Oooh. Aaaaah! But what analytics really matter?
Need some help setting up Google Analytics? This is how we set up our Google Analytics profiles, properties and filters to give us the best data for all of our web properties including websites, and Facebook tabs.
Showing 11 through 20 of 32 posts in the Web Analytics category