The Web Advisor Blog

Website Optimization Blog Posts

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Showing 1 through 10 of 48 posts in the Website Optimization category

Testing to Get Results: Google Optimize 101

Released in 2017 Google Optimize lets you perform A/B (split) testing and personalization on your websites.

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SEO 101: What is SEO & Why Is It So Important?

So why is SEO so important? We could talk for days about the importance of SEO. That would be overwhelming (and boring) here are ten reasons to show you why SEO is so important.

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How Errors and Typos Harm Your Digital Marketing Efforts

We all make mistakes from time to time and while some people are better at spelling and grammar than others, the fact is that mistakes on your business website and social media accounts are detrimental to your business.

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Optimizing Your Site’s Structure to Win in Search Results

Your website's structure is important for two people. People who are visiting your website (usability experience), and Google (SEO). And yes, Google is a person in this case.

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Wordpress - Add Excerpt Field to Custom Post Types

If your WordPress theme does not support the excerpt field on custom post types, don't worry! You can add this functionally yourself in minutes. Also, add powerful rich text capabilities to enhance your layouts further.

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Can Content Marketing Save Us From the Sharing Economy?

The sharing economy is shaking up the travel industry. Hoteliers are especially vulnerable and should wake up to the inevitable change that is happening right now.

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Speed Kills: Optimize Your Site Now, or Die

You know you get impatient when a site loads too slowly. Why do you think your customers are any different?

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Website Problems? Time For An SEO Audit!

A website is like an iceberg. Most of the important stuff isn't readily visible. Learn how an SEO audit looks at everything "above and below the waterline" to help your website greatly improve search engine visibility.

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The 4 Cs of Marketing Way to the Best Keyword Research

In my opinion, when keyword research is done in isolation, it veers scarily close to the old model of "4 Ps of Marketing" and not "4 Cs of Marketing" that Roy McClean wrote about so eloquently back in 2012.

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7 Things You Need to Know About SEO

What you do and don't know about SEO (a.k.a. Search Engine Optimization) could be the difference between business success or failure. So learn 7 important things about SEO now!

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Showing 1 through 10 of 48 posts in the Website Optimization category

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