SEO is an important part of running an online business. Though things have changed drastically since its inception nearly 20 years ago, SEO is not dead. Learn the basics of SEO today so that you will be able to do the most important parts yourself, and also know when you need to reach out for help.
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A lot of work goes into website creation and social media management but once you have these things live and published, how are you going to let the world know they exist? Paying for advertising online can be an effective way to enhance the ability for people to find you!
As a business owner, you are well aware of the fact that though traffic is a key ingredient to a successful business, if everyone is "just looking" and no one is buying, you're going to go broke, fast. Learn how drive leads to your site and convert them to paying customers.