Digital Analytics 101: You Treasure What You Measure

Custom Fit Online is a data informed digital marketing company. From the very beginning, online and offline, making informed decisions for our clients based on data has been key. Before the World Wide Web became a household tool, an appliance as ubiquitous as a toaster, we were using old fashioned (and still valid) methods to measure what was important to our clients.

With the advent of the World Wide Web and then Google, access to data has changed, well, immeasurably.

And things have picked up speed in the last ten years, too.

 

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