Paid Advertising 101: Getting Noticed Online
A lot of work goes into website creation and social media management but once you have these things live and published, how are you going to let the world know they exist? Paying for advertising online can be an effective way to enhance the ability for people to find you!
An Introduction to Proper Search Engine Optimization
SEO is an important part of running an online business. Though things have changed drastically since its inception nearly 20 years ago, SEO is not dead. Learn the basics of SEO today so that you will be able to do the most important parts yourself, and also know when you need to reach out for help.
A Checklist for Getting Started to Generate Leads
As a business owner, you are well aware of the fact that though traffic is a key ingredient to a successful business, if everyone is "just looking" and no one is buying, you're going to go broke, fast. Learn how drive leads to your site and convert them to paying customers.
Content Development 101: How to Tell Your Story
People love stories. They especially love stories written just for them. Content marketing is simply taking advantage of that fact and giving your ideal clients what they want. In this eBook, learn from Content Strategist Wendy Kelly how to tell your unique story.
The Process of Designing & Building a Modern Website
In this day and age, what is the process of making a website? Building websites for today's technologies require skills and knowledge one cannot simply get from an online site creator. Design director Ben Groulx walks through each of the stages for building a modern-day website.
Selling Your Products and Services Online
You have a website and some products or services to sell, and you're ready to sell online. Great! And now you're thinking "how do I do that?" Welcome to the world of ecommerce. In this minibook, Robert Valcourt will introduce you to the fundamentals of ecommerce and how it can work for you.
101: Introduction to Online Networking & Social Media
One of the best parts about social media is that the majority of these platforms are free to use for both the brands and consumers. Learn the basics for social media marketing by downloading the minibook using the form below.
Understanding the Many Varieties of Web Hosting
Hosting is not only about price: It is also about the things that are better for you, your project, and your needs. Your goal is to determine which hosting plan suits you the most. Walk through the main features offered by shared, VPS, and dedicated hosting plans, and what make each unique.
Digital Analytics 101: You Treasure What You Measure
Custom Fit Online is a data informed digital marketing company. From the very beginning, online and offline, making informed decisions for our clients based on data has been key. Before the World Wide Web became a household tool, an appliance as ubiquitous as a toaster, we were using old fashioned (and still valid) methods to measure what was important to our clients.
With the advent of the World Wide Web and then Google, access to data has changed, well, immeasurably.
And things have picked up speed in the last ten years, too.