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Paid Inclusion Marketing

Looking for alternatives to increase your website's visibility?

Paid inclusion is an advertising program through which your Web pages are guaranteed to be included in a search engine's index, in exchange for payment. No guarantee of improved or specific ranking is given. Some sites charge a single annual fee for inclusion, and most charge a fixed cost plus a CPC.

Paid web marketing is also a wonderful compliment to your search engine or "organic" marketing.

What are the types of Paid Inclusion?

1. Search Engine Inclusion - This includes Web paid inclusion for search engines via Yahoo Search Marketing's Search Submit program.
    
2. Web Directory Listings - Getting listed in human edited directories such as Yahoo Directory, Best of the Web or Gimpsy.com is a great tactic to jump start your website's search engine rankings. These directories only accept websites that meets specific standards. Major search engines like Google, Yahoo and MSN take this into consideration with their rankings. The bottom line = getting listed on "well respected" directories typically help your search engine rankings... and can drive targeted traffic.
    
3. Ecommerce & Shopping Site Listings - Addition to comparative shopping sites like Nextag, Yahoo Shopping or PriceGrabber.com. Showing up on sites where visitors are looking to buy just makes cents.... and sense!
    
4. Local Search Listings - Get listed in local search providers like Yellow Pages, Yellow Pages Canada, Google Local Search or Yahoo Local Search. If someone is looking online for a local business - for anything from a lawyer, a pizza or car repair - you need to be there.

Why use Paid Inclusion?

Sometimes the programming or site structure on your website make it difficult to get indexed on search engines. Content management systems (CMS),  database driven pages, websites that use cookie or session IDs, sites using Flash or sites with rapidly changing content often have trouble ranking well on the search engines. In this case consider paid inclusion could be just the trick to help you improve your website's visibility.

What are the Benefits of Paid Inclusion?

1. Reporting - Some programs provide extensive customized reports that you can add to your business metrics. This data can be extremely useful for optimizing your website.
    
2. Keyword Analysis - These reports can also provide you with useful information centered on keyword use and conversion which can be used for both paid search programs and search engine optimization. In this case, paid inclusion can be used as another useful metric and testing tool.

It's still important to have these sites optimized for search engines and meet the standards of the search engine or directory that you are submitting to. If you would like more information about Paid Inclusion please contact us.

LEARN MORE:

Learn about our Web Analytics Solutions
Visit our INTERNET MARKETING Portfolio
Read our Internet Marketing 101 series

We'll send you a FREE Estimate for Your Next Project. Fill out a Projects Estimate form and we will contact you within 48 hours. Roy McClean, Custom Fit - Paid Web Marketing Specialists, Vancouver & Whistler BC Canada.