Internet Marketing
Frequently Asked Questions (FAQs)

How can I ensure that my website is listed first on Search Engines?

Guaranteeing first place results on the search engines is a promise that nobody can truthfully follow through on. There are a variety of different methods (both paid and unpaid) that can help improve your website's rankings for different key phrases. Search engine optimization techniques help your rank higher in the 'organic' sections of search engine page. Pay-per-click and paid inclusion programs provide immediate presence on-line for selected keywords and phrases. See our Internet Marketing section for further details on the services we offer.

How Long Does it Take to Rank Well on Search Engines?

Ranking time depends on how well your site is established, how competitive your market is, and how hard you are willing to work. For well established sites or sites in niche fields initial results can be seen in less than a month.

Brand new sites or sites in exceptionally competitive markets may take up to 3 to 6 months to see a significant increase in traffic because it takes time to build quality links in a natural manner.

Solid marketing planning will address the best strategies and tactics for keyword optimization and expected results.

Internet Marketing Rates and Pricing

How much does it costs for a Website Promotion / Internet Marketing campaign?

Like website design, there are many factors involved in pricing website marketing projects. Here are some typical starting prices.

An initial consultation review can be set up on an hourly fee schedule starting at $250. A basic Internet marketing review typically starts from $500 to $1,000. An extensive Internet marketing campaign typically starts at $5,000.

The monthly cost varies depending on the complexity of tasks and amount of time required to meet your website objectives.

We usually provide monthly maintenance services ranging from a few hundred dollars per month for monitoring /  traffic analysis coupled with some consultation and search engine optimization work to a thousand dollars per month or more for full management of search engine optimization, link building, copywriting, pay-per-click campaigns.

Each job typically requires a custom quotation and we'll provide that in writing with our guaranteed listing noting expected results.

Internet Marketing Quotations, Proposals or Payment

We put our quotations in writing. You pay what we quote unless, of course, the job scope changes at your request. Here is our typical quotation to delivery process:

1. Free initial consultation - By phone, on-line and/or in-person depending the size and scope of the project and your physical location.
2. Results Analysis - We research how be can positively affect your business e.g. How much can we increase your revenues? Decrease your costs? Make running your business easier?
3. Proposal Presentation - We will present our proposal in-person and/or by phone, depending on the project size and scope and your physical location. We typically base our price based upon the value that we can bring to your company (e.g. Increase in YOUR revenues or YOUR decreased costs that our work results in.) Our proposals lists the following:

• Introduction,
• Strategy & Recommendations,
• Rates & Estimated Scope of Work,
• Conclusion.

4. Guarantee of Performance - We always aim for WIN-WIN situations. When you succeed, we succeed. We'll work with you to determine objectives for our work together. If we meet or exceed these objectives we will share our success. If we don't meet objectives we'll agree on how to resolve this.
5. Proposal Acceptance - When we have agreed to price, terms and delivery we'll forward a Standard Terms agreement. This is typically an agreement that you sign once as it applies to each time we work with you. This agreement specifies things like:

• Services,
• Term of Contract,
• Payment Terms including requests for changes to job scope and revisions,
• Customer Responsibilities & Warranties,
• Our Responsibilities & Warranties,
• Confidentiality,
• Custom Fit Employee Retention,
• Interpretation,
• Approval & Agreement.

6. Payment Terms - This is our typical payment terms. Note that all prices are and listed in Canadian dollars and are subject to applicable taxes. In Canada, this includes G.S.T. for services (like copywriting) and P.S.T. and G.S.T. for products (like printed material).

• Job/project work:
  E.g. website or logo development.
  • 50% deposit to commence work,
  • Balance, including expenses and hard costs, due upon final delivery of products or services.
  • Projects under $1,000 often require full payment before we commence work or within 14 days of commencement.

• Ongoing work:
  E.g. website maintenance.
  • Monthly payment arranged with an automatic withdraw from your business chequing account, or credit card or by invoice for established clients.

Our focus at Custom Fit is top quality, professional work. We don't cut corners! You'll get a quotation in writing and we'll stick to it. You will also get a 100% unconditional money back guarantee - your risk has been all but eliminated.