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Internet Marketing Definitions

Here are some important definitions to help you sort out the jargon of Internet Marketing.

INTERNET MARKETING (also known as "Online Marketing") - Online advertising is done exclusively on the web or through the use of E-mail. This involves the use of the Internet to disseminate information, communicate with the marketplace, advertise, promote, sell and/or distribute products or services. Various types of Online / Internet Marketing include: website optimization, search engine marketing, email marketing, pay per click advertising, paid inclusion advertising, blog promotion, banner or rich media advertising and online press release marketing.

SEARCH ENGINE MARKETING
(also known as "SEM") - In Internet marketing, search engine marketing is a set of marketing methods to increase the visibility of a website in search engine results pages. These search results can show up in a variety of places such as text search, search in directories, shopping portals, social media and video search.

SEM strategies include:

1. Search Engine Optimization (also known as "SEO) - Search engine optimization attempts to improve rankings for relevant keywords in search results by improving a web site's structure, content, and relevant backlink count. In 2007, major search engines include Google, Yahoo, MSN, and Ask. Backlinks refer to the other websites or blogs that link back to a website.

2. Pay per Click advertising (also known as "PPC") - Pay per click advertising uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors. The most popular PPC providers includes Google AdWords, Yahoo Search Marketing and MSN AdCenter.

3. Paid Inclusion - Paid inclusion feeds listings into search engines and directories. This includes comparative shopping sites like Nextag, Yahoo Shopping or PriceGrabber.com or human edited directories such as Yahoo Directory, Best of the Web or Gimpsy.com.

4. Social Media Optimization - Social media optimization promotes by placing ideas within online communities with the hope that they will spread virally. Examples of Social media websites include MySpace, Facebook, Squidoo and Blogger.

5. Video Search Marketing - Video search marketing attempts to promote a business by strategically placing short video clips on websites to be picked up search engine spiders or promoted through internal rating systems. Examples of Video Search marketing websites include You Tube, Google Video and Yahoo Video.

WEB ANALYTICS - Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding & optimizing Web usage. Learn more about the definition of Web analytics.

Our Internet Marketing Glossary outlines some more specific terminology.

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