Home > Resources > Web Analytics

Web Analytics -
6 Key Website Metrics

How Do You Determine What's REALLY Important
When You Use Web Analytics Tools?

[  ... about social bookmarking ]

Web analytics tools provide incredible ways to track the performance of your website and online campaigns. I've said it before and I'll say it again... "You Treasure What You Measure!"

But I am often asked what you should measure with a website?

Glad you asked!

Here are the top 6 Web metrics that Custom Fit Online Solutions measures routinely measures for our clients.

1. Money Metrics

   How much revenue generated or costs saved? Revenues should be included in Key Performance Indicator (KPI) reports.
    

2. Visitor Value Metrics

   What visitors have the greatest impact on your website's revenues? This involves segmenting traffic. For example, do repeat visitors provide more revenues than first-time visitors.
    

3. Marketing Metrics

   Which campaigns provide the most revenue? This metric helps guide decision-making to attract high-value visitors? For example, what is the difference between visitors who arrive from a Pay Per Click campaign versus Search Engine Listings or Email Campaigns?
    

4. Navigation & Usability

   How usable is the site to visitors? This helps explain the results of money, visitor value and marketing metrics. Measuring the abandonment or "page stickiness" rates of specific pages helps determine the effectiveness of pages and section on your website.
    

5. Performance Metrics

   How well is the site operating? For example, what is your website's downtime, how quickly (or slowly) do your pages load, and how easily and often to the search engine spiders (a.k.a. robots or spiders) index your site's web pages?
    

6. Environmental Review

   What is affecting your site's performance and traffic "outside"? For example, what economic, societal or competition doing that will affect how visitors respond to your site?

Keep track of these 6 metrics and you are well on your way to making better decisions on how to effectively build, maintain or market your website.

Bookmark This Page | Print This Page

What is Web Analytics?

Custom Fit Online AFFILIATIONS:
Web Analytics Association, International Internet Marketing Association - Certified Associate, ClickTracks Web Analytics Certified Expert

Learn more about our Web analytics solutions.

Curious? Take the 1st steps. Learn how we'll help decrease business costs and increase revenue with YOUR website.