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Search Engine Ranking Facts

Search Engines Are Not Equal - Behind User Profiles of the Top 5 Search Engines

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In 2006, Neilson/NetRatings conducted a study for Marketing Sherpa Inc to help determine the Demographics profiles of people that used search engines. The results provide some food for thought.

What are the Household Income Profile of the Top 5 Search Engine Users?

The income profiles of the user group measured show Google and Yahoo users are somewhat more affluent than the other search engines users.

What About the Age and "Life-stage" of Search Engine Users?

The results show some differences between the major search engines:

As the graph above illustrates that there are some differences in the age and life-stage of visitors for each search engine. For example Ask.com has the highest percentage of visitors in the "Maturing Families" category at 35.4% of their total traffic - with maturing families defined as any household with children 6 to 12 years of age or any household with children both under 6 and above 13 years old.

What Does this Mean for Website Owners and Marketers?

When optimizing for search engines keep in mind your target market. This study suggests that the age, life-stage and household income of users is different for each major search engine. Keep this in mind when optimizing your website for search engine rankings or purchasing pay per click.

For more information about this research and to purchase the highly respected this data is sourced from visit Marketing Sherpa's Website.

View some examples of Custom Fit Online Solutions client top search engine rankings for competitive keywords.

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