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Marketing & Brand Building Resources

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We previously had a series of articles about Marketing and Brand Development on this website. When we opened FOCUS Marketing Intelligence as a division of the Custom Fit Communications Group Inc. we moved these articles to this new website.

Marketing

Looking for articles by Roy McClean on Marketing
including the 4 P's & 4 C's?

• The 4 P's versus the 4 C's of Marketing
   
• Colour Theory and Marketing
   
• Deal with Change in the Marketplace
   
• Marketing Tactics Smorgasbord
   
• Building Brands - Questions & Answers
   
• Saving Time & Money When Developing Marketing Materials
   
• Marketing During Tough Times

Branding

Looking for a series of articles by Roger Griffin on Building Brands?

• The Branding Process... More Than a Logo or a Slogan
   
• Developing Your Brand
   
• Branding - Revitalize, Refresh & Reinvent
   
• 3 Keys to Brand Development
   
• Differentiation & the Branding Process
   
• Positioning & the Branding Process
   
• Added Value & Your Brand
   
• Monitoring Your Brand - Research

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