|
Home > Resources > Internet Marketing 101
 Internet Marketing
- Email Marketing, Affiliate Programs And Press Releases
More tools for Internet marketing
[ 
... about social bookmarking ]
 When you want to get results with your Web site the more quality tools and tactics that you can use, the better. We have discussed search engine optimization and link building. Both practices help get your Web site ranked highly for specific keywords. But there are other things you can do to drive the right traffic to your Web site.
Today we review three tools to draw targeted traffic to your Web site: e-mail newsletters, press releases, and affiliate marketing.
 |
 E-mail Newsletters |
|
| The best way to draw high rankings and targeted traffic is to offer quality CONTENT. We've said it before and we'll say it again... when it comes to Web sites CONTENT IS KING! "But developing a newsletter takes time and effort!", you say. Like any marketing, dig a little deeper to determine if your time and money will bring a return on your investment. Custom Fit has found e-mail newsletters to be well worth our time. How else can I contact almost 500 of our closest friends, clients and associates investing just 3 hours of my
time? That's typically how long it takes me to write an article, proof it, drop it into our Viator e-mail newsletter template and post a copy on-line - with the help of Robert Valcourt, our Webmaster.
Here are 3 reasons to publish a e-mail newsletter.
|
|
 |
Drive Immediate Traffic
People on the Internet are typically looking for information. Provide people with good information and they'll visit your Web site. Providing information in an e-mail newsletter creates the opportunity to direct them back to your Web site to the page of your choosing. |
|
 |
Build Credibility - Build Relationships
Keeping in touch with your clients and sharing information helps build relationships with your clients. Building a brand is about building credibility. Sharing information helps build credibility - at least when you know what you are talking about. Establishing credibility with clients helps build and maintain relationships between you and your customers / prospective clients. Strong client relationships means increased revenues. |
|
 |
Improve Search Engine Rankings
The more quality content you have on your Web site helps your Web site rank higher. Search engines LOVE Web sites that are regularly updated and added to.Remember, write naturally and address the sort of information that visitors to your Web site want. And don't forget to incorporate keywords and key phrases into your newsletter. These keyword and phrases will help your Web site rank better.
|
|
| Consider Outsourcing to Ensure Regular Delivery If you can't afford the time yourself, check out how much it would cost to outsource your e-mail newsletter program. Compare how much it costs to build Web site traffic, credibility, relationships and improve search engine rankings with other forms of advertising and marketing. You just might find an e-mail newsletter program a very worthwhile investment.
And here is some shameless self-promotion! Custom Fit has developed Viator COURIER, our own e-mail marketing software. It's the same software that powers THE WEB RESULTS ADVISOR. We can work out a program whereby, with your direction, we'll produce an e-mail campaign for your organization that is sent out on a routine basis. And you can easily manage your address book and templates, track traffic, and much more. Contact us for a free demonstration or more information.
|
|
 |
| |
|
 Affiliate Programs |
|
 |
Create a On-Line Sales Force
An affiliate program allows websites to sell a product on a commission basis. Affiliate programs work best when you have something very salient to sell. Books, software, music, dating services, accommodations, professional services... affiliate programs can help drive traffic and sales through your Web site. Creating an effective affiliate program is like expanding your sales force. Get others to promote our products on their Web site and provide them a "finders fee".Here are some resources to find out more about affiliate programs:
- www.wilsonweb.com/art/ads/ - Run by Dr. Ralph Wilson, a man who I have a great deal of respect for. Dr. Wilson provides a great resource for all things Web-oriented.
- www.marketingtips.com - I personally find visiting this site a bit like watching The Shopping Channel. He is an 'in-your-face' marketer but his Web site does show how affiliate marketing programs work. Have a look at the number of products they is flogging. And apparently they gets results!
|
|
|
| |
|
 Media Releases |
|
|
Get the Word Out with a Media Release
The media, on or off-line, are always looking for interesting stories and good content. "But I've got nothing interesting or newsworthy to promote", you say?
Think about this...
- Did you just launch a web site?
- Did you introduce a new product?
- Did you develop a new technology?
- Did your company win an award?
- Did your company hire a new CEO?
- Did your company reach a milestone?
These are just some of the stories that the on-line and off-line (traditional) media will write about and promote.
And most of the time this is FREE promotion for your organization!
Here are some Media Release resources to help your word out on-line:
|
|
|
Whether you use e-mail newsletters, affiliate programs or press releases do what you can to drive traffic back to a Web site the provides GREAT CONTENT for your audience. Great content includes well written, appropriate, timely information that is relevant and of interest to your target market. And then don't be afraid to ask your audience to buy your product or service!
 Bookmark This Page |  Print This Page
 Paid Marketing / Pay-Per-Click Programs | Measuring Results
 LEARN MORE:
WHITE PAPER - How to Choose the Right Search Marketing Consultant
3 Ways to Supercharge Your Website Results
|
Other Tactics
