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Internet Marketing
- Email Marketing, Affiliate Programs
And Press Releases
More tools for Internet marketing
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about social bookmarking
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 When
you want to get results with your Web site the more
quality tools and tactics that you can use, the better.
We have discussed search engine optimization and link
building. Both practices help get your Web site ranked
highly for specific keywords. But there are other things
you can do to drive the right traffic to your Web site.
Today we review three tools to draw targeted traffic
to your Web site: e-mail newsletters, press releases,
and affiliate marketing.
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E-mail Newsletters |
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The best way to draw high rankings and
targeted traffic is to offer quality
CONTENT. We've said it before and
we'll say it again... when it comes
to Web sites CONTENT IS KING!
"But developing a newsletter takes time
and effort!", you say. Like any marketing,
dig a little deeper to determine if
your time and money will bring a return
on your investment. Custom Fit has found
e-mail newsletters to be well worth
our time. How else can I contact almost
500 of our closest friends, clients
and associates investing just 3 hours
of my time? That's typically how long
it takes me to write an article, proof
it, drop it into our Viator e-mail newsletter
template and post a copy on-line - with
the help of Robert Valcourt, our Webmaster.
Here are 3 reasons to publish a e-mail
newsletter.
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Drive Immediate Traffic
People on the Internet are typically
looking for information. Provide people
with good information and they'll visit
your Web site. Providing information
in an e-mail newsletter creates the
opportunity to direct them back to your
Web site to the page of your choosing. |
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Build Credibility
- Build Relationships
Keeping
in touch with your clients and sharing
information helps build relationships
with your clients. Building a brand
is about building credibility. Sharing
information helps build credibility
- at least when you know what you are
talking about. Establishing credibility
with clients helps build and maintain
relationships between you and your customers
/ prospective clients. Strong client
relationships means increased revenues. |
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Improve Search Engine
Rankings
The more quality content
you have on your Web site helps your
Web site rank higher. Search engines
LOVE Web sites that are regularly updated
and added to.Remember, write naturally
and address the sort of information
that visitors to your Web site want.
And don't forget to incorporate keywords
and key phrases into your newsletter.
These keyword and phrases will help
your Web site rank better.
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Consider Outsourcing to Ensure Regular
Delivery If you can't afford the
time yourself, check out how much
it would cost to outsource your e-mail
newsletter program. Compare how
much it costs to build Web site traffic,
credibility, relationships and improve
search engine rankings with other forms
of advertising and marketing. You just
might find an e-mail newsletter program
a very worthwhile investment.
And here is some shameless self-promotion!
Custom Fit has developed
Viator COURIER, our own e-mail marketing
software. It's the same software
that powers THE WEB RESULTS ADVISOR.
We can work out a program whereby, with
your direction, we'll produce an e-mail
campaign for your organization that
is sent out on a routine basis. And
you can easily manage your address book
and templates, track traffic, and much
more.
Contact us for a free demonstration
or more information.
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Affiliate Programs |
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Create a On-Line
Sales Force
An affiliate program
allows websites to sell a product on
a commission basis. Affiliate programs
work best when you have something very
salient to sell. Books, software, music,
dating services, accommodations, professional
services... affiliate programs can help
drive traffic and sales through your
Web site. Creating an effective affiliate
program is like expanding your sales
force. Get others to promote our products
on their Web site and provide them a
"finders fee".Here are some resources
to find out more about affiliate programs:
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www.wilsonweb.com/art/ads/ -
Run by Dr. Ralph Wilson, a man who
I have a great deal of respect for.
Dr. Wilson provides a great resource
for all things Web-oriented.
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www.marketingtips.com - I personally
find visiting this site a bit like
watching The Shopping Channel. He
is an 'in-your-face' marketer but
his Web site does show how affiliate
marketing programs work. Have a
look at the number of products they
is flogging. And apparently they
gets results!
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Media Releases |
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Get the Word Out
with a Media Release
The media,
on or off-line, are always looking for
interesting stories and good content.
"But I've got nothing interesting or
newsworthy to promote", you say?
Think about this...
- Did you just launch a web site?
- Did you introduce a new product?
- Did you develop a new technology?
- Did your company win an award?
- Did your company hire a new
CEO?
- Did your company reach a milestone?
These are just some of the stories
that the on-line and off-line (traditional)
media will write about and promote.
And most of the time this is FREE
promotion for your organization!
Here are some Media Release resources
to help your word out on-line:
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Whether you use e-mail newsletters, affiliate
programs or press releases do what you can to drive
traffic back to a Web site the provides GREAT CONTENT
for your audience. Great content includes well written,
appropriate, timely information that is relevant and
of interest to your target market. And then don't be
afraid to ask your audience to buy your product or service!
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