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Internet Marketing - Pay-Per-Click / Paid Marketing
How to Market your Web site using
Pay-Per-Click Advertising and Paid Inclusion Marketing
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about social bookmarking
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Paying for traffic to your Web site makes sense
-- and cents. But if you don't take care in your
pay-per-click and paid marketing initiatives you can
waste a lot of money.
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Google AdWords,
Yahoo Search Marketing (Overture) and
MSN AdCenter are the three most popular
pay-per-click programs.
Pay-per-click has some real advantages over
regular search and can be a nice compliment
to a search engine campaigns plus a good keyword
testing tool.
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The research I've read tells me that 'organic'
/ NON-sponsored listings once got more traffic and
often produced better 'close' (or sell) rates on-line.
It has often been noted that search engine users 'trust'
non-sponsored rankings more than paid initiatives. But
pay-per-click / sponsored programs are now seeing
increasing return-on-investment spending when used properly.
Incidentally, we're using Click Tracks Web site
traffic tracking software to monitor and analyze what
works best: organic, paid marketing, or a combination
of both... methinks this will be the focus of a future
Brand News Article.
Keep these strategies and tactics in mind when
building your Pay-Per-Click and paid marketing on-line
campaigns.
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