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5 Reasons Why Blogs Make Sense for Search
Engine Optimization
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about social bookmarking]
Google keeps charging along and their "personalization"
for your search engine rankings will be impact YOU!
I'm getting more and more excited about Blogging!
 We’ve
had a Blog for about a year now but I didn’t publish
content with the old software very often. We were using
some software that came bundled in the Website Control
Panel from our Internet Service Provider but we just
switched over to Moveable Type - one of the 'new generation'
Blog software. And now as a result, I'm publishing more
content more often because it’s so easy and offers so
many advantages. And we’ve recently built Blogs for
some of our clients and maintain them with fresh content…
A Blog is a website that is driven by software that
makes it easy to publish new material. Content is published
in a journal style and sorted very easily – for example,
chronologically or by user-selected categories. (Check
out
Wikipedia's definition of a blog.)
The newer generation of Blog software allows a wide
variety of neat and powerful features that can be plugged
into a Blog very easily. So why have a Blog? Glad you
asked. Here are a few of my top reasons.
1. Simple, Easy and Powerful Content Management
Blog software also allows easy for a variety of users
to publish content. For example, MoveableType allows
us to set access codes to various users and control
where and what they can publish, if I wish.
2. Easy Broadcast of Content:
It's easy
to make it to broadcast your Blog content with such
technology as RSS feeds
and Social Bookmarking. People can subscribe to
your Blog and get notified in real time wherever you
publish new material online.
3. A Blog is a Great Way to Easily Have an Online
Dialogue:
Blogs also make it easy for your Blog
visitors to leave comments and have online discussions.
For example, just click on the Comment link below to
provide feedback on this article. It’s that easy.
4. Blogs Offer a Great Assortment of Plug-Ins
and Features:
Easily plug in features and modules
like integrated Web analytic software, email subscriptions,
ecommerce features like PayPal, and “widgets” that integrate
updated weather, maps, video, advertising and much more.
I can add content to my Blog and schedule when it will
get published online. New features are being developed
all the time and there are very often free.
5. Blog Software is Affordable:
Many content
management systems that allow users to update their
own sites cost many thousands of dollars. New generation
Blog software is often free (see
Google's
Blogger.com for "personal" blog software) or a few
hundred dollars or less (like
Moveable
Type's "professional grade" software).
So what does this mean? Blog software is fast becoming
THE platform for developing entire WEBSITES - even complex
sites including ecommerce and communities. For example,
the
Buckingham Hire Advertiser newspaper in Britain
is using Moveable Type software to publish their entire
newspaper online.
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