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Internet Marketing Workshops
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Roy McClean - Principal - Custom Fit Online Solutions |
Search Engine Marketing 101 Workshops
Learn the fundamentals for Search Engine Marketing. A 2-Day Course guaranteed to help you drive more traffic
to your website; track and monitor your traffic; and learn how to create leads and conversions.
Dates: Spring 2008 (2 day workshop). Dates T.B.A.
Times: T.B.A.
Max. Number of Participants: 12 total
Investment: $229.00 + GST
Location: Whistler & Pemberton BC Canada
What You Will Learn:
The Search Engine Marketing Process - An Overview.
An overview of Search Engine Marketing including Search Engine Optimization and Pay-Per-Click Advertising.
Search Engine Marketing & Pay-Per-Click Tactics Overview.
Discover the Insider Tips of tracking traffic so that you can tweak, maintain and market your website to increase
revenues and decrease marketing costs. Includes an overview of how to set up a pay-per-click and paid marketing program
that works!
Web Analytics Overview - You Measure What You.
An overview of how to measure your website's traffic so that you can make changes that get results and eliminate blocks
in your website that result in customers leaving your website. Examples of some web analytics applications will be reviewed.
Who will benefit?
Anyone who oversees or is involved in marketing their company's website including Business Owners,
Marketing Directors / Managers, Webmasters and Internet Marketers.
Here is what participants tell us about our workshops!
 I recommend Roy's Search
Engine Marketing workshop. Roy delivers complex information in an easy-to-understand and enjoyable manner. You will
leave his workshops well informed about Search Engine Marketing practices.
Diana Lyons, VP Operations of Tourism Whistler - Whistler.com
This Search Engine Marketing
Workshop is very useful and informative! I was able to immediately put into action many of the strategies and concepts
that were taught. Roy McClean, the workshop leader, is extremely knowledgeable. He presents information is an interesting
and easy-to-grasp manner. I recommend this workshop to anyone seeking to find out how to market their website properly.
Glenn Illes, President - Whistler Wellness
About the Workshop Leader
This course is lead by Roy
McClean, Principal of Custom Fit Communications Group Inc. Roy is a certified Internet Marketing and
Business Specialist by the International Internet Marketing Association
(IIMA), a graduate of UBC's Web Analytics program,
and is a member of the consulting BETA development team for ClickTracks
Web Analytics software based in Santa Cruz, California.
Roy has held Senior Management positions for Marketing & Sales in various capacities for over 20 years
and has sat on several community and business boards. Roy holds a Honours B.A. specializing in research design, statistics
and computer sciences plus has post-graduate training in strategic planning at Simon Fraser and McMaster Universities.
His clients include Tourism Whistler, whistler.com, Aloha Accommodations, Residence Inn by Marriott,
Royal LePage Real Estate, The Kelty Patrick Dennehy Foundation and Snow Valley Resorts.
He has also been known to crack a good joke or two every once in awhile.
Web Analytics 101 Workshop
Learn the fundamentals for Web Analytics.
An overview of how we use Web analytics to optimize your website; learn how to identify, track and monitor your traffic;
and learn how to create leads and conversions, increase revenues and decrease costs.
Date: Spring 2008 Dates T.B.A.
Time: T.B.A.
Max. Number of Participants: 12 total
Investment: $129 + GST
Location: Whistler & Pemberton BC Canada
What You Will Learn:
Web Analytics - You Measure What You Treasure.
Learn how to identity the Key Performance Indicators (KPI) that you need to measure how your website is REALLY working.
This includes an overview of Click Tracks PROFESSIONAL Web analytics software but includes principals that can be used
with any analytics program such as Omniture Catalyst, WebTrends or Google Analytics.
Who will benefit?
Anyone who oversees or is involved in marketing their company's website including Business Owners,
Marketing Directors / Managers, Webmasters and Internet Marketers.
 Register Now » R.S.V.P.
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