The REAL power of Web analytics is the ability to segment website traffic data... either by traffic type and/or time. Knowing what segment of your website traffic results in desired action is vital to optimizing websites. For example, what search engine drives traffic and conversions? Which campaign results in longer average time on site and conversions... pay per click, regular search engine traffic, email campaigns, banner ads or offline advertising.
>> Learn more about Web analytics segmentation.
What's wrong with Web analytics?
Get the inside scoop from John Marshall, one of the world's leading Web analytics experts. Watch the interview with Dr. Ralph Wilson, a very well respected Internet marketing expert and author.
John notes that it's not the web analytics that are at fault. It's a lack of proper approach and preparation to analysis that results in an inefficient use of resources.
>> See the entire 8 minute interview on how to plan for the successful use of Web analytics.
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This page contains an archive of all entries posted to [Web Results Advisor] Internet Marketing & Web Analytics in the Web Analytics category. They are listed from oldest to newest.
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