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Google's Personalization Rocks the Landscape of Online Search

June 6, 2007

Google keeps charging along and their "personalization" for your search engine rankings will be impact YOU! The incredible power, speed and impact of Google's activities over the past year is rapidly changing the landscape of how people search online. Learn...
Search Engine Marketing - Books & Resources

June 14, 2007

I just finished leading a Search Engine Marketing (SEM) 101 workshop in Pemberton BC yesterday. Thanks very much to all the participants for joining us. Personally, I always find teaching a fantastic way to review and get "back in touch"...
How the SEO Brain Really Works

June 20, 2007

Research shows that the brain reacts in a very complicated manner when dealing with Search Engine Optimization. Fortunately, scientists have been able to map brain activity during SEO. The following image shows how the SEO brain works.
13 Top Metrics Google Considers When Ranking Websites

June 25, 2007

GoogleWhat factors does Google take when considering ranking websites? Aaaahhhhhhh! .... it's like asking what are the secret ingredients in Coca Cola? How do they get the caramel into a Caramilk bar? Well, mere mortals like us may not know the exact combination of ingredients (a.k.a. factors) that Google uses to rank search engines but we've got a good idea of some of the top factors they consider in their search engine ranking algorithms. So here goes...
Spider Viewers Give the Big Picture for SEO

June 27, 2007

Seeing your site the way the search engine bots do can help you win the search engine ranking wars! Making sure that you don't have any "bot traps" can do wonders for your rankings.

>> Learn more about Spider Viewers.

Broken Website Links Are Bad for Business!

August 17, 2007

It's simple... Check Your Website Regularly for Broken Links! What Is a Broken Link? Have you ever clicked on a link within a website to find a blank page with an error message "Page Not Found". That's a broken link. Broken links can occur for links WITHIN a website or links to ANOTHER website.

Broken Website Links

And monitoring broken links and fixing them matters.

>> Learn why broken links hurt your business plus a great FREE broken link checker tool.

Link Love - Is Reciprocal Linking Worth the Effort?

August 23, 2007

Reciprocal Linking

Today's question on "link love"....

Hi Roy,

Links Page? Good or bad? Would having a links page on our website help us with better search engine visibility - assuming everyone reciprocated with a link back to us? I don’t know if it would be such a great idea to have their links, but I wanted to see what you think?

Thanks
Valerie

----------------

Valerie,

In my humble opinion.... links pages on websites are typically "OK" given the following.

>> Read what Roy thinks about reciprocal linking and "link love"!

About Search Engine Optimization

This page contains an archive of all entries posted to [Web Results Advisor] Internet Marketing & Web Analytics in the Search Engine Optimization category. They are listed from oldest to newest.

Pay Per Click is the previous category.

Web Analytics is the next category.

Many more can be found on the main index page or by looking through the archives.

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